Pearse Bertam +

Pearse Bertram+

Pearse Bertram+ Streamline has served the New England market with the supply and distribution of high-quality manufacturing parts and products for over 70 years – and in the last decade, advanced their offerings to include cutting-edge contract manufacturing solutions.

SERVICES

Web Design

Digital Strategy

Marketing

Video Production

Managed Digital Presense

Overview

Family-owned and operated since 1947, the growing Pearse Bertram+ team identified the need to update their marketing and sales approach with the goal of better serving existing and future customers.

How does a 70-year-old company with deep technical expertise reinvent itself?

They partnered with The Walker Group for a collaborative rearchitecting that leveraged their existing distribution base while bringing awareness to their unique status as a services provider, supplier and distributor.

Approach

How do you shift from selling products to services?

Pearse Bertram+ Streamline’s existing brand and entire marketing-to-sales process needed refreshing to reflect their expansive offerings and growth objectives.

With both stakeholders agreeing that sales and marketing exist on a continuum, working in tandem to create a foundation for an excellent customer experience and to drive growth, The Walker Group executed a phased approach that drew from the strengths of the existing infrastructure while optimizing the marketing-to-sales process.

An in-depth market analysis and growth strategy informed an integrated marketing campaign which spanned digital, traditional, and public relations, as well as recruitment and talent strategies.

Outcome

A comprehensive marketing-to-sales continuum – including logo and collateral design, refreshed website, content development, social media and email campaigns, and video production – allowed them to remain competitive in a rapidly advancing market.

Before After

2,500

AVERAGE USERS/MONTH

35

AVERAGE FORM SUBMISSIONS/MONTH

15,000

AVERAGE PAGEVIEWS/MONTH

homepage

internal page

tech tips

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Video Production

Testimonial:

“As experts in our craft – contract manufacturing and product distribution -- we were proud to trust The Walker Group with theirs – digital marketing and brand strategy. The process gave us meaningful insights to our business and customer base while leaving us with a top-notch marketing plan.

I also wanted to take a minute to recognize and say thank you for everyone’s efforts on the latest and greatest website. I feel that with the new pictures, videos, and content it really adds color to our business persona. I think it is head-over-shoulders better than what we had before and does an excellent job of selling our company, explaining our values, and tempting people to get in touch with us. You guys definitely hit it out of the park and made it really easy to get to this point. I have already received several comments from employees, customers, and vendors. You guys should be very proud of what we have accomplished. Great work! Now let’s show the world!"