business growth &
marketing strategy
Do you have defined Strategic Business and Strategic Marketing plans?
It’s a jungle out there, not a field of dreams. Just building a website doesn’t guarantee “they will come”. It requires a deep-dive strategy and insight into your marketplace to best understand your business goals, whether that is to increase donations, sales or for your business’ awareness to the community.
Our digital strategy process defines the fundamental elements that drive successful online engagement. Whether your goals are improving your brand image, increased sales, or building a targeted product marketing campaign, these fundamentals will inform your web design process—as well as any correlated marketing initiatives.
We focus on customer viewpoints and the user experience to deliver information that will serve as a roadmap to define your company’s digital footprint. The deliverable is a document which outlines tactical priorities, key messages, content types and digital assets necessary to achieve your goals.
web design &
development
Get the website you’ve always wanted!
Does your website answer the primary question of “what does your company do?” in a clear manner? What is the main call to action for site visitors and, most importantly, is it successful?
By partnering with The Walker Group, you’ll benefit from:
- A strategy-driven website design to energize your customer engagements/marketing efforts
- A website which reflects your company culture and competencies and draws in your intended audiences
- Collaboration to bring the right people to your front door – true buyers rather than just visitors
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That’s the Walker difference!
search engine optimization
Have you googled your organization? Do you come up in the top 3 listings or even on the first page? This will be how visitors find you 75% of the time!
SEO is key. After all, if you don’t drive your content by keywords in your industry, you’ll never rank the way you want…or need to. And no ranking means no visitors.
With our approach, you’ll get:
- An in-depth, data-driven approach to improving your website presence on Google
- Research on your competitors and how your customers search for your offerings
- Recommendation on changes/new content to help you be found in search engines
- Monthly review of traffic/ranking positions, prioritizing the next most valuable actions (reports provided)
corporate identity
design
Let’s face it, businesses are judged by their brand.
74% of visitors believe that the “look and feel” can make or break a brand.
What does your brand say about you?
We rock at logo design and brand identity development, creating company best practices so that you have consistency implementing your brand across all marketing initiatives.
managed digital presence
With Walker’s Managed Digital Presence service, we:
- Create and launch an amazing site for you!
- Add business intelligence to your site, ensuring users are clicking on your calls-to-action
- Create a Google Analytics dashboard and review the traffic data with you on a monthly basis
- Recommend and implement ongoing site enhancements based on the data derived above
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This is all done through a defined – and flexible – monthly allocation of digital marketing hours.
Additional Services
CT | NY | FL
HEADQUARTERS:
The Walker Group
20 Waterside Dr. Farmington, CT 06032
PHONE: