Insights
By Rachel Petke
•
September 10, 2025
“Content is King.” – Bill Gates, 1996 When approaching digital content, it’s important to think of content and design as a dynamic duo, rather than two separate things. If content is king, think of design as the queen. The two rule together and when used right, they can create an enticing pair. What is content? By definition, content is information produced and presented to an audience. Examples of content in the digital space are social media posts, blogs, videos, and podcasts. Most people have been surrounded by content their entire lives; books, movies, television, magazines and newspapers to name a few. Creating content is something that needs careful consideration, as it should be useful, relevant, and informative. Content, when it is good or even great, can form a bond between you and your ideal customer. This encourages your audience to act, the desired action could be visiting your site, buying a product, or subscribing to your service. What is design? What comes to mind when you think of design? The aesthetics are one part of it, but design has layers. Design that is high-quality has many benefits, one of which being a brand guide. Companies are encouraged to use a brand guide to lay the foundation and set some rules for their brand going forward. Designers, content creators, and other members of your team will look to your brand guidelines to ensure your brands style is consistent throughout. A Dynamic Duo Kings and Queens often rule together, so why would content and design be any different? Giving each of them the attention they deserve is a great way to ensure a successful collaboration. A good example of content and design working together is infographics. Infographics have become more popular in recent years, especially during the COVID-19 pandemic. By accomplishing content and design goals, infographics capture the reader’s attention while also giving them something pleasing to look at. By working together, design and content can join forces to achieve the goal of engaging, well-designed content that sparks conversation.
By Rachel Petke
•
September 10, 2025
“Content is King.” – Bill Gates, 1996 When approaching digital content, it’s important to think of content and design as a dynamic duo, rather than two separate things. If content is king, think of design as the queen. The two rule together and when used right, they can create an enticing pair. What is content? By definition, content is information produced and presented to an audience. Examples of content in the digital space are social media posts, blogs, videos, and podcasts. Most people have been surrounded by content their entire lives; books, movies, television, magazines and newspapers to name a few. Creating content is something that needs careful consideration, as it should be useful, relevant, and informative. Content, when it is good or even great, can form a bond between you and your ideal customer. This encourages your audience to act, the desired action could be visiting your site, buying a product, or subscribing to your service. What is design? What comes to mind when you think of design? The aesthetics are one part of it, but design has layers. Design that is high-quality has many benefits, one of which being a brand guide. Companies are encouraged to use a brand guide to lay the foundation and set some rules for their brand going forward. Designers, content creators, and other members of your team will look to your brand guidelines to ensure your brands style is consistent throughout. A Dynamic Duo Kings and Queens often rule together, so why would content and design be any different? Giving each of them the attention they deserve is a great way to ensure a successful collaboration. A good example of content and design working together is infographics. Infographics have become more popular in recent years, especially during the COVID-19 pandemic. By accomplishing content and design goals, infographics capture the reader’s attention while also giving them something pleasing to look at. By working together, design and content can join forces to achieve the goal of engaging, well-designed content that sparks conversation.
By Rachel Petke
•
August 21, 2025
The Digital Marketing Solutions Team (Jeff, Kristen, Nicole, and Rachel) were honored at the 49th Annual Connecticut Art Directors Club Awards with two Excellence Awards. Our Creative Director Jeff Williams and our Art Director Nicole Pierzchalski (pictured above) attended the event to accept our awards on July 15th in Bridgeport, CT. This was the first time DMS submitted work to the CADC Awards, it is an incredibly proud moment to be recognized alongside so many talented creatives across the state of Connecticut. The event itself was an opportunity to meet other creatives in the industry and see where and how art students are pushing the limits of art and design. Attending and being a part of such an inspiring group and having our work acknowledged was truly special. We received awards for the following: Website Design for the Boys and Girls Clubs of Hartford This site was designed to serve multiple audiences; parents, members, volunteers, donors, and community partners providing clear info about membership, programs, and opportunities to support or engage. It highlights Hartford‑based community impact, historical background, and commitment to inclusive youth empowerment. The Boys & Girls Clubs of Hartford website features a clean, modern design with a youthful and community-focused aesthetic. The color palette of primary and secondary colors reflects trust, optimism, and energy. The site incorporates bold typography, high-quality photos of kids and teens, and engaging calls-to-action throughout. Layouts are structured and easy to navigate, with clear sections for programs, locations, and ways to get involved. Visual elements like banners, buttons, and icons guide users intuitively, creating an accessible and inspiring digital presence. Social Media for Girl Scouts of Connecticut - TikTok account The Girl Scouts of Connecticut TikTok account delivers a fresh, vibrant, mission-led aesthetic. Using the Girl Scouts branding colors, DMS centered on storytelling from real Girl Scouts, dynamic visuals of leadership in motion, and branded campaigns that feel approachable and community-driven. Several campaigns have taken place on the account, encouraging people to purchase Girl Scout cookies, showcasing young leaders at summer camp, and promoting the organization in order to gain new members. We’re deeply grateful to our clients for their trust, collaboration, and continued support. Want to see more of what we’ve been working on? Visit us at https://dms.thewalkergroup.com
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