Root Center
Achieving New Heights With Innovative Design, SEO & More
What We Delivered
Website Design & Development
Search Engine Optimization
Challenge
The Root Center for Advanced Recovery, a behavioral health organization serving over 5,500 patients across Connecticut daily, approached us in early 2023 for a complete website overhaul. Committed to compassionate, evidence-based mental health and substance use treatments, the Root Center needed a platform to better connect with their diverse audience and support their journey to recovery. Through thoughtful design and strategic collaboration, we transformed their website into a powerful digital resource that reflects their mission of hope, healing, and recovery. This project underscores our dedication to delivering tailored, impactful solutions that empower our clients to better serve their communities.
Approach
Our team focused on creating a user-friendly website that met the Root Center’s goals. We started by gathering input from stakeholders and analyzing the old site to understand user needs. The redesign featured a clean, modern look with simple navigation to make information easy to find. We built a responsive, mobile-friendly platform and added integrated tools for employment and donations. Multilingual content was included to serve a diverse audience. Finally, we tested the site thoroughly and trained staff to ensure smooth management after launch.
61K+
Visitors
128K+
Pageviews
300+
Form Submissions
2024
Design & Dev
The Root Center for Advanced Recovery's website presents a professional and compassionate aesthetic, aligning with its mission to provide holistic behavioral health services.
Color Scheme and Imagery: The site utilizes a strong color palette, which evoke feelings of trust and tranquility. High-quality images of individuals and families are integrated throughout, emphasizing the human-centered approach of the organization.
Typography and Layout: The website employs clean, sans-serif fonts that enhance readability and convey a modern feel. The layout is well-structured, with clear headings and concise text, allowing users to easily navigate through sections such as services, about us, and contact information.
Navigation and User Experience: A prominent navigation bar at the top provides easy access to various sections, ensuring intuitive user experience. Call-to-action buttons, such as "Get Started" and "Donate," are strategically placed and highlighted, guiding visitors toward engagement.
Visual Elements: The use of icons and infographics aids in the quick dissemination of information, while the inclusion of patient testimonials and success stories adds a personal touch, fostering a sense of community and support.
Overall, the website's aesthetic effectively communicates the Root Center's dedication to compassionate care and advanced recovery solutions, creating an inviting and trustworthy online presence for current and prospective patients.
