SEO specialist
Bill Scully
Most people label me as an SEO strategist.
Some say I'm a ‘data-driven digital marketer.’ But you can just call me Bill.
The backstory to my career is I was an engineer, product manager, sales manager then general manager of a company that was eventually acquired by Siemens. As a result, I was assigned the position of marketing manager for a 2 billion dollar division. Being analytical, I measured every marketing dollar spent for its ROI. As the web became a sales and marketing tool, I became fascinated with digital analytics and Digital Marketing ROI Reporting.
Digital marketing allowed me to prove the results of our campaigns month after month, year after year. Achieving this fascinated my co-workers and it defined me as a master of digital marketing (or, should I say, ROI became my master.) So I became pretty good at looking for answers in how to invest in marketing and marketing tactics, optimizing digital content, and turning over every stone to uncover customer behaviors my company was missing. Fast forward to today, I’m still 100% ROI focused, yet my core value lies in how I collect data and interpret that information to your advantage.If you have the right data, you’ll know what to do next.
60-70% of decision-making in B2B is made before the decision-maker approaches the supplier. So we need to learn out how to reach them, teach them, and impress them. That is why you need a digital marketing strategy, formulated on research, and supports with your overall marketing strategy. In my 20 years as a digital marketer, I’ve learned that nothing generates results better than starting with search engine optimization. When you become data-driven, suddenly, the truth is revealed. You can prioritize your next move, accurately target prospects, and transform your customers’ experiences to name a few. Best of all, it will provide you with answers that are important to your leadership, your product managers, and your marketing team.
